Marketing Advertising Through Sports

Marketing is, as defined by the American Marketing Association (AMA), «the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large». Companies use many different ways to promote its products or services and reach the consumers. Nowadays, some of the most common strategies that companies are using to pass knowledge of its products on to the consumer are through the use of advertisements put up in sports events, by signing the most outstanding athletes on the sport to promote their brand, and the use of advertising during the broadcast of sporting events.

Sports have a lot of fans and people who practice the sports as a hobby. Some fans attend the stadium every game to support and cheer up their teams or players in individual sports. Marketers have seen the popularity that sports have among people as an opportunity to advertise their brands and products. We can see this in events like Sony Ericsson Tennis Tournament, Spanish Soccer League BBVA Bank, and English Soccer Barclays Premier League. These companies support these events by sponsoring in exchange of the use of the company’s name on the event. This is a very good strategy because they are able to gain customer awareness; the people who attend the games will see mass advertisements of all the brands and names sponsoring the event surrounding them everywhere they go.

Another strategy that marketers use to promote their products is by contracting the most famous athletes. These athletes sign contracts for millions of dollars to use their products and give word-of-mouth to the customers; the brand or product does not necessarily need to be related to the sport. Some examples of this method of marketing are tennis player Roger Federer, some of his signings are with companies such as Mercedes-Benz, Nationale Suisse Bank, and Gillette; and the two most famous soccer players of the moment Lionel Messi (FC Barcelona) and Cristiano Ronaldo (Real Madrid), some of their contracts include companies such as Adidas, Nike, Armani Exchange, and Herbalife. An advantage of having star athletes promote a product is the big credibility they create in the sports fans when they see their favorite athletes promote and give testimonials about a product or brand. This method of marketing also creates consumer awareness in the fans who regularly watch their favorite sports teams and players.

Finally, another well-known strategy used by marketers is the use of advertisements on television when sporting events are being broadcasted. Thanks to the advances in communication technology, sporting events can now be broadcasted and watched worldwide. This creates a win-win situation because now sports teams are now able to reach new fans anywhere in the world and marketers are able to reach more consumers for their products by the ads presented on television with both the ads placed on the fields and courts and the ads showed on television during breaks and time-outs.

The use of sports teams and professional athletes as means of marketing and advertising products continues on the rise. Today we see different brands and products being advertised in every sport we watch. Regardless of the brand being related or unrelated to the sport, companies are able to sell their products and improve the lives of its customers through the value its products provide. On the other hand, sports not only bring passion and emotions to people; they them together in harmony and improve the quality of life of the communities where they are present.

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Top 5 Highest Paid Football Players Europe

European football commands a huge fan following. These leagues are also some of the most lucrative football associations in the world. Naturally, football leagues in Europe have also some of the richest athletes in the history of sports. Here are some of those footballers that made it to the recent Forbes' list of the wealthiest active stars in the European leagues:

1.) Ronaldino of Serie A Milan. This great Brazilian footballer is currently making at least £ 6 million a year with Milan. Upon coming over to Europe, he was initially offered by Barcelona a € 32,250,000 transfer contract which he ever accepted. He stayed with the Catalan club for 5 years before joining the Italian Serie A Milan.

2.) David Beckham of Los Angeles Galaxy. Known throughout the world as the husband of the former member of the famous Spice Girls Victoria Adam, David Beckam has also solidly built his own reputation as one of the top grossing football stars in Europe and America. Although he is currently playing for Los Angeles Galaxy in the US, Beckam was a key player of Manchester United, Real Madrid, and Milan before coming over of the US. As such, he is considered to be one of the richest football stars to date due to team contracts, endorsements, and other revenue sources. His value is worth over US $ 300,000 million.

3.) Ronaldo of the Corinthians. Like Ronaldino, Ronaldo also hails from Brazil and is considered to be one of the richest athletes in the world. He played for Milan and Real Madrid in his lengthy career, excluding his time spent on his country teams. His offer for Read Madrid was recorded to have reached € 39 million. Due to injuries, he grew out of favor with Real Madrid's manager and decided to transfer to Milan. He was acquainted by Milan after an agreement of € 7.5 million transfer contract.

4. Wayne Rooney of Manchester United. Many fans and media analysts like him for his demeanor in the field, and most especially for his strong performance as a role player in the team. He previously played for the youth team Everton but was offered by Manchester a £ 25.6 million transfer contract in 2004. He played well together with his other famous co-stars Cristiano Ronaldo and Paul Scholes which endeared him greatly to the fans of the club, and hence, adding to his value as a great footballer in the league. He is said to command just well below £ 100 million mark on his next contract.

5.) Michael Ballack of Bundesliga. This outstanding German footballer is also one of the top grossing players in Bayer Leverkusen league in Germany. He was offered a € 4.1 million contract in 1999 for a transfer to his current team. Bayern Munich offered another € 12.9 million. He then moves to the Premier League by joining the Chelsea in mid-2006 where he won his first English honors. He again moved back to his former team, Bayer by signing a two-year contract for an undisclosed amount.

These players are undisputed league leaders in their own right as they have the stats to prove it. Each of them has played, at one time in their career, in the Premier League . Together, they are the epitome of the best of the European football has to offer.

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A Short Biography of Famous Soccer Players – Diego Milito

His complete name is Diego Alberto Milito. He was born in Bernal, Argentina on 12 June 1979. Diego Milito is a professional soccer player and now become a part of national team of Argentina. In club level, he presently plays for F.C. Internazionale Milano. In the field of arena, he is always played as a center-forward.

For international career as professional player, Milito made two goals on his first appearance in opposition to Uruguay in 2003. He participated for Argentina national team in the 2007 Copa América competition.

Milito is so powerful with a keen eye for goal. And he is considered as one of the finest headers of the ball in the modern game. In addition, he is also considered as a productive and consistent striker. His nickname is Il Principe (Italian for «The Prince»).

During his career as a professional soccer player, he ever played for some senior clubs. Some of them are Racing Club (1999-2004), Genoa (2004-2005), Zaragoza (2005-2008), Genoa (2008-2009), and Internazionale (2009- ). He got some honors with his clubs. And some of his honors are Primera División Argentina (Apertura 2001 with Racing Club), and Serie A: 2009, Coppa Italia: 2010, UEFA Champions League: 2010 (with Internazionale).

At Real Zaragoza, Diego Milito was a captain for the club, taking over this position from Gabriel who leaved for Barcelona in 2007. In the La Liga 2006-2007 season, he was one of players who got the top scorers. His goals assisted the club to a sixth position finish in the league.

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